While we won’t be visiting St Andrews by the Sea this year, we still plan to provide a member’s only AGM that will bring you up to date on CFPA activities and provide the necessary insight to deal with this incredible situation in which we all find ourselves.
We will kick off our AGM with a keynote from Jeremy Miller: “Crisis Marketing: Learn How to Rapidly Generate New Customers and Revenue Taken by Covid-19”
Your company won’t survive the coronavirus if it’s perceived as opportunistic, but you will thrive by being truly helpful. As the coronavirus ravages the economy, your company needs fast, aggressive marketing strategies to find new customers, revenue and cash. But you need to be sensitive to the times.
In the webinar, Jeremy explores three core questions:
● Who needs your company and its expertise the most right now?
● What products or services can you deliver to solve real problems that are valued?
● How can you proactively sell and deliver your services to the people with the most need?
Mathew Wilson, Senior V-P, Canadian Manufacturers and Exporters (CME): “Recovery & Prosperity Strategy”
Mathew will join us to discuss the current state of the economic and the political environment. CME has been at the epicenter of COVID-19 matters and has a strategy to take us from crisis to prosperity.
As usual, we will provide a market insight update on the state of the Canadian fluid power industry. Now, more than ever, companies want to know the trends across the country to help them not only understand the ramifications of the pandemic but learn strategies to help cope. Our COVID-19 member response surveys and our new fluid power trend report will be showcased to show how the industry as a whole has devised ways to mitigate damages.
By coming together as an industry, we will ensure the viability of our member companies long after the pandemic is a distant memory. Join us on July 2nd.